As Creative Director for the Beautylish x Wayne Goss IMATS booth, I worked closely with Art Director Kate Fabrizio and architecture firm The Principals to design a space that stood apart from the visual noise of the trade show. The booth featured a modern, minimalist presentation of Wayne Goss’s high-end Japanese makeup brushes. We considered every detail—from guest flow and product display to staff presentation, custom shopping bags, and a gesture-inspired checkout experience modeled after Japanese department stores.