As Creative Director for Good Molecules, one of the fastest-growing skincare brands in the U.S., I led design across packaging, photography, and major brand activations. I conceived and executed the Black Friday Festival campaign, creating animated social content each year. I designed the full experience for the CMA Festival activation, produced LED ribbon board videos for stadiums nationwide, and created a two-screen video installation for Times Square. I continue to lead special projects, including animated elements for product launches.