Aba Diop & the Yermande Family

Aba Diop & the Yermande Family Artist Visual Identity, Packaging, and Management

I lead the visual identity and management for Aba Diop & the Yermande Family, shaping how the group communicates its story through design and media. Drawing on their cultural roots and mission, I’ve developed a cohesive visual language that spans photography, video, social media, website, and merchandise. I produce the project in full scope—supporting group formation, guiding album and packaging design, and overseeing documentation of live performances. My role includes defining the narrative the group shares and ensuring it's expressed clearly and powerfully across every visual and public-facing element.